Debuting in 1990 and originally known as the Air Max III, the Tinker Hatfield-designed Air Max 90 eventually was named after the decade ahead. At first celebrated by runners for its larger, faster-looking visible airbag, the sneaker later became a cross-cultural icon in the early '00s. Now, nearly three decades after its initial release, the Air Max 90 is receiving special design treatment from London collective The Basement.
A group of young UK creatives, The Basement, formed a vibrant community by connecting through the Internet and the streets to ignite their passion for sneaker culture. After initially collaborating on a Nike SB Dunk Low in 2017, The Basement returns by expanding and deepening its communal ties through a special Manchester-inspired colourway of the Air Max 90.